The most recent trend in the film industry is the use of SVOD's. A SVOD is subscription video on demand, a few examples of SVOD's are Netflix, Amazon Instant video and Now TV.
Firstly, I am going to discuss the advantages of SVOD'S. Often, people want to be able to have instant access to whatever they want to watch at any time, it is not possible to do that with cinemas, so people will resort to these SVOD's. Secondly, film makers will have a better chance of getting large amounts of exposure due to the high number of people subscribed to SVOD's, this makes it easier for the film makers to negotiate deals with companies because SVOD services such as Netflix are involved only for the business, whereas professional filming companies have more rigorous processes of negotiations.
Although there are many advantages of SVOD's, there are also a few disadvantages. Firstly, SVOD's only pay the film company once and negotiate a deal, whereas if the film company puts the film on box office, it will be bough many times by many different people. For example, a subscription service such as Netflix may pay £100,000 to a company to have the right to air their film, whereas through box office, people will buying more and more tickets to see the film but at a lower price. Secondly, SVOD's often have films that were not good enough to be blockbusters, often, if the film maker is not confident that the film will do good numbers on the box office, then they will just give it to a SVOD to be safe.
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