AS Media Horror Film

AS Media Horror Film Evaluation (Podcast)

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? (Evaluation)

Looking back at your prelimnary task, what do you feel you have learnt in the progression from it to the full product?

How did we edit our film using modern media technology?

Once we had done all of our filming, we decided that we needed the film to appear slightly darker to give that night time effect. In addition to this, we wanted to make sure that our clips were sharp and had no excess footage. Here are some pictures of us using Sony Vegas Pro to edit our media film:

What have you learnt about technologies from the process of constructing this product? (Evaluation)

https://www.slideshare.net/NickWynne2/what-have-you-learnt-about-technologies-from-the-process-of-constructing-this-product-75099809

How did you attract/address your audience? (Evaluation)

Attracting and addressing your audience is crucial when producing a short horror film, the reason that this is very important is because you must find a way to give the potential audience a reason to come and watch your short film. Without audience, a film would fail.

In terms of attracting our audience, we wanted to create an ethos of tension throughout the film to keep the audience hooked, we achieved this through devising a plot where an innocent teenager is being chased by a psychopathic killer wearing a mask. The fact that the film was set in a forest really created that sense of tension that we strives for, because in a forest, you never know what can pop around the corner and you never know what can happen next. The excitement that the environment creates really worked in our favour when trying to keep the audience on the edge of their seats. This ensured that we kept the audience attracted to the film throughout. The many dark areas of the forest also created mystery for the viewers, which kept them drawn in and attracted to the film.


The next key thing to consider when making our film was how we wanted to address our audience, and also the things that we wanted to address to them. Our goal was to address to the audience that young people are stereo typically vulnerable people, we also wanted to address to the audience that the psychopathic killer in the mask was not someone to take lightly. Once that we had found out what we wanted to address to our audience, we had to find out how to do it. As a group, we used the storyline of our film to portray the vulnerability of young people, the young person got hunted down by the killer, and when they met face to face, the young person was completely defenceless. The way in which we showed the audience that the killer was not to be taken lightly was through manipulating camera angles. When the killer went to pick up the camera that he had found, we used a low angle shot form the camera, there you see a brooding figure with a terrifying mask.

Who would be the audience for your media product? (Evaluation)

One of the most challenging tasks for film makers is to identify which type of audience they are going to target. This is also a very important task for film makers because they can base all of their future promotional work around what audience they intend to target.

Following detailed discussion with our group, we decided that our target audience for our horror movie would be anyone from the ages of 15 to 30. The reason that we have decided to target these age groups is because firstly, teens and younger adults are the main age groups which are into horror movies. This is due to the buzz and hype that these age groups spread to one another about the next 'scariest film'. 

The second reason that we chose to pick people from the ages of 15-30 as our target audience is because the majority of people at those age ranges have access to the internet and social media. This is massively important to us because firstly, we will be distributing the film through YouTube, which means that the audience must have access to the YouTube. Secondly, teenagers and young adults use social media to connect with friends and follow the news, this helps us because it helps the popularity of our film spread if these young people are spreading and talking about our new film through social media, which results in more people becoming aware of our film.

What kind of media institution might distribute your media product and why? Part 2 (Evaluation)

http://tinyurl.com/lesxtro

How does your media product represent particular social groups? (Evaluation)

The main social group that our media product targets to represent is teenagers. I believe that the plot of our horror film makes plenty of inferences towards the young people in our society, whether it be positive or negative inferences.

For example, the main character in our film is a young person who is being hunted by a murderer. The plot of our film infers that young people are weak and vulnerable, the reason that the plot infers this is because the killer specifically picks to attack the young person, this is because the young person could be defenceless and an 'easy kill'.



The next way in which young people are represented in our horror film is innocent. This goes against the common way in which young people are represented in our society. For example, young people are thought to be trouble makers who hang around on street corners, whereas in this horror film, the young person is innocent and minding his own business.

What kind of media institution might distribute your media product and why? Part 1 (Evaluation)

Part 1 Of Answer

Picture credit

I am making this post to give picture credit to Google images, as this is where I found almost all of my images to support my blogs. In addition to this, I want to give video and picture credit to Bobby Jones (bobbyjonesasmedia), this is because I used his editing pictures, also, I would like to give him credit for uploading our main horror task called 'escape'. Here is a link to his YouTube channel- https://www.youtube.com/channel/UC08zoJt9e-JYCaTi0Ot83zQ

In what ways does your media product use, develop or challenge forms or conventions of real media products? (Evaluation)

In what ways does your media product use, develop or challenge forms or conventions of real media products?

Media Filming Planning

In January 2017, we decided to plan locations and dates to begin our filming for our short horror film. We arranged where the filming would be, at a local woods where it would be fairly accessible to the whole group. Eastham woods was the final location that we agreed on. Once the location was agreed on, we had to find a date and time that was suitable for everyone in the group, Monday 6th February at 5PM was the date that we all agreed on.



Once Monday 6th February came, we all decided to meet at Christ The King primary school at 5PM, the rain was teeming down, but we still continued and took our equipment into the woods. Once our location was reached, we began to get into place and start filming. After taking some scene setting shots, it became apparent that the environment was far too dark, the people participating in the clip could barely be seen on the camera.


Monday 6th February 5:30PM: Once that we had realised that the area was far too dark to begin filming, we decided to reschedule and go to bidston woods a week later during the daytime.

Monday 13th February: We had now reached bidston woods, the weather was perfect for filming in the woods, it wasn't too dark, but still had a nice shadow from the trees. Once we had all of our clips, we decided to edit the film through adobe after effects to make it appear slightly darker.

Overall, we learned that not everything will go to plan when filming, and that you have to be able to adapt and adjust to any unexpected changes that may take place.

Storyboard 2

Second Possible Media Audience

Introducing Our Horror Film main Characters...

In our short horror film, we have decided to have two main characters. One of the characters in an innocent teenage boy who is walking through the forest minding his own business. This charter lives a normal life, he goes to school like any other boy and enjoys going out and socialising with his friends. The reason that we have decided to make our main character as 'normal' as possible is because it gives the audience a better chance of making a connection  with the charter, because he can be related to.


The second main character is the killer. The killer is the character who will be hunting down the teenage boy and chasing him through the forest. The main characteristic of the killer is that it wears a mask, the reason behind this is because it makes the character look more intimidating and it also creates a sense of mystery about who the killer is. In terms of personality, there really isn't a lot to say about the killer apart from the fact that it is a deranged psychopath.

Possible Media Audience

Mises en scene research

Clothing/Props- The dog walker will be wearing casual clothes, wellies, jeans and a shirt, also, the walker will have a leash for his dog. These are used in order to create a sense of normality, which will cause a greater sense of shock for the viewer when the clown comes out. Also, these bright clothes create a contrast with the dark future ahead. My target audience would agree that this type of clothing is suitable because is makes the audience unsuspecting that something is going to happen, therefore increasing the amount of shock that they have when the innocent man is attacked.








The clown will have an intimidating mask on, while wearing very dark clothing. the reason that we are using such dark clothing is to show that the clown is dark throughout, whether it be his dark personality or his dark clothing choice. His clothing reflects his personality. Secondly, we will use a mask because we want the viewer to think that the clown is hiding a much more scary and evil person behind the mask. I believe that the clown should wear a dark all in one outfit, as it looks very rough and rugged. I think that my target audience would like the idea of the killer with a clown mask and a dark overall suit. This is because the brightness of the clown mask will contrast with the dark outfit, the clown's face will stand out more especially in the moonlight.

Storyboard 1

1) Main character becomes the clown, long-shot is firstly used two show what the clown looks like from a distance, this almost creates the same view that any victims would have of the clown.






2) Camera goes to tracking shot, as the clown sees someone enter dark forest.








3) Camera is goes behind someone who is entering the forest, to replicate what the person is seeing in front of them.







4) The clown begins to sprint towards the woman with his knife, only to find out that the woman has a gun inside her pocket, the clown stops dead in it's tracks. The camera goes to a first person shot on the woman, pointing the gun towards the clown.





5) Noin diegetic sound of gunshot goes off , the scene ends with a black screen.